The Kano chart
Discover the best strategic approaches to product development!
Each product has more than just one property.
Complex products such as a car, a machine or meineZIELE
have a variety of product features. It is usually
neither possible nor economically feasible to dedicate
the same attention to each of these things.
There are features that the customer hardly
misses, but which cause real enthusiasm when they
are there, even if they work only half right. On
the other hand there are features whose improvement
is hardly recognized by the customer, but their
absence would cause immeasurable disappointment.
In this area of conflict we meet the KANO diagram
with its enthusiasm and disappointment curve and
three very interesting approaches.
meineZIELE
provides KANO diagrams with an extensive repertoire
of design options.